The Council of Supply Chain Management’s State of Logistics reports the logistics (3PL) industry makes up for 25% of the total market share of freight transportation. A decade ago the logistics industry only constituted 10% of the market share, which proves 3PL is a huge industry with ongoing growth. With an industry so vast and evolving rapidly, existing Third Party Logistics (3PL) companies face the threat of new entrants every now and then. These new entrants are progressive in their strategic approach, utilize latest technology and resources and provide integrated services to mark their niche in the 3PL world. On the other hand, existing large logistics companies have years of experience in the market and have invented their formula to success. The 3PL industry is highly fragmented and with thousands of participants, the customers today have the power to be selective. The logistics industry focuses primarily on minimizing transportation costs, improving asset utilization, increasin...